One Purpose

Problem

Insight

Strategy

Lack of people buying One Water over others.

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We’re more likely to donate to a person we know, rather than a corporation.

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By creating the opportunity for One Water to become a fundraiser.

£20Mill by 2020

They set themselves a goal of making this much to help people in Africa get access to clean drinking water and over the years they have got to £15million. So One Water needed the last push.

Bottle - With Sticker.png

I Want To Feel Good Getting Water

Additions to the pack will have a sticker you can peel off and ware.

 

Events Near Me Page

It will include:

  • How much money has been raised.

  • Map of events across UK.

  • How much each county has raised.

Take Part Page

This is the main element of the campaign.

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A page where you can join in by getting One water in bulk for your sale or event.

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Your event could be: 

  •  A Table Top sales on sports days and at schools.

  •  Lessons using water as a form of entry to the events.

  •  And loads more creative personal things people will come up with.

In gallery to the right

Fundraising Packs

What else is included (other than One water):

 

  • A table cloth (shows to the right).

  • A banner showing how much has been raised (you can put your phone under to show live thousends figures).

  • Customisable posers for your event.

  • A leaflet on how to fundraise and a number to call for support.

Table Cloth - Top.png

Now You've Seen the Fundamental.

Hears how I will target people 

Print showing how close they are to their goal.

 

Placed in: Schools, church, community centre's, village halls, park.

20Million
15Million
5Million to go

Local Community Events

To spread the message and make it a community project One Water will have events selling One to get people involved with what we’re trying to do.

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Created by One itself, located at local events it will hand out lanyards, to anyone that buys a bottle of One.

 

This will get people to start thinking of their own ideas for events, basing it of off this one.

 

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Farmers Market SetUp.png

School Talks

Talks at schools.

 

Given lanyards and stickers to everyone.

 

Option to have a pack – sign up for it. And then get it delivered.

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Social Media 

There Facebook/ Twitter and Instagram will be used for this campaign to raise awareness of the campaign.

 

The hashtag #OnePurpose will keep everything together and easy to find.

End Goal

A thank you gift will also be given out so people can remember the campaign.

This campaign was made for the D&AD New Blood Award  2019

15Million