For What You Actually Want

Problem

Insight

every birthday people get money from people who cant be asked to get them something

Amazon is the perfect place to spend that money on what you really want.

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Make amazon the place to go the day after a birthday.

Strategy

Birthday Comming Up?

Give them what they actually want. A choice!

Let them Choose

Birthday cards sold on the Amazon wishlist and given out with gift cards bought.

Other variations will be created.

Spotify & Print

All over Spotify and print placed around bus stops and areas with high traffic.