Bringing Out The Best Stories
Still Under Construction and looking g
Problem
Insight
Strategy
Only 1 in 5 young people spend time with grandparents.
It's easier to chat over good beer.
Make BrewDog the ice breaker for interesting stories between both generations.
50% have no idea what their grandparents did before retiring
Do you?
Some Stories Need to be Old After a Few
Placed on bus shelters, billboards in high traffic areas, outside pubs & bars and in magazines (JD Weatherspoon, Pub & Bar, DIY Dog).
Your At The Pub
Placed on every table in bars & pubs from Lands End to Marshall Meadows Bay.
A Game To Break Down Walls
You decided to go to the bar with your grandparent. But where do you start? how do you find this deep dark stuff out?
By challenging them and offer up yours.
Given out with any Brewdog bought by someone using the deal.
The questions aimed at getting them to chat about new topics.
This campaign was made as a student at Falmouth University