Bringing Out The Best Stories

Still Under Construction and looking g

Problem

Insight

Strategy

Only 1 in 5 young people spend time with grandparents.

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It's easier to chat over good beer.

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Make BrewDog the ice breaker for interesting stories between both generations.

50% have no idea what their grandparents did before retiring

Do you? 

Some Stories Need to be Old After a Few

Placed on bus shelters, billboards in high traffic areas, outside pubs &  bars and in magazines (JD Weatherspoon, Pub & Bar, DIY Dog). 

Your At The Pub

Placed on every table in bars & pubs from Lands End to Marshall Meadows Bay.

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A Game To Break Down Walls

You decided to go to the bar with your grandparent. But where do you start? how do you find this deep dark stuff out?

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By challenging them and offer up yours.

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Given out with any Brewdog bought by someone using the deal.

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The questions aimed at getting them to chat about new topics.

This campaign was made as a student at Falmouth University