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Know The Times, Know The Truth

Problem

Insight

Strategy

Fake News is everywhere.

The Times has no political bias and strives to only print the truth.

Turn The Times into a way for people to become activists

of truth.

What do you do when you see fake news?

For most it's just a slight snigger or a quick exhale through your nose, followed by scrolling on. But a lot of them believe what they see.

But What Can I do?!

Until recently, nothing. Now though, with a simple hashtag, you can stop fake news and become a seeker of truth.

 

A Token of Thanks

After doing good its good to get some way to show off about it. 

After you have your photo uploaded to The Times website you will get a message come through via Facebook. 

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This campaign was made for the D&AD New Blood Award  2019