Find Better

Problem

Insight

People only buy loads of furniture when they get a house together and then just get small shops.

When people get a divorce they need all new furniture.

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Split up couples and get them to buy all the furniture at IKEA.

Strategy

Don't spend your life with the wrong thing

Are you among the 19% of people in a loveless marriage? Find Better.

Find Better.

Print placed around bus stops and areas with high traffic. 

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Other variations will be created.

Pick this instead

We all need that feeling of dopamine so pop this instead next time you get that urge.

Would you do it?

I wonder how long it would take someone to get the courage to try and pop that spot.

No weapons, no puss

If you cant pick them your less likely too.

This campaign was made as a student at Falmouth University